Get in touch Areas of focus Crisis communicationCrisis preparedness & responseReputation managementPost-crisis recoveryPublic affairsLeadership counsel Larry Kamer
Senior Advisor
Crisis Communication, Reputation & Leadership
Larry Kamer is a senior communications strategist, crisis advisor, professor, and public affairs expert with more than four decades of experience helping organizations and their leaders navigate complex, high-stakes communication challenges.
As Founder and President of The Kamer Group, Inc., Larry has built his career around crisis leadership, reputation management, strategic communication, and post-crisis recovery. He has advised global corporations, public institutions, and nonprofit organizations through situations in which leadership decisions, organizational credibility, and public trust are under intense scrutiny.
Larry’s approach to crisis communication goes beyond managing the immediate news cycle. He understands that a crisis does not necessarily end when the triggering event is over. Organizations must often address reputational damage, changing stakeholder expectations, internal uncertainty, and the long process of rebuilding credibility. For Larry, effective reputation recovery requires more than persuasive messaging—it demands leadership, accountability, consistency, and meaningful action.
His expertise is particularly valuable when leaders must make decisions under pressure, sometimes with incomplete information and rapidly changing circumstances. He helps organizations clarify stakeholder expectations, align leadership and communication teams, anticipate reputational consequences, and ensure that communication remains credible throughout both the immediate crisis and the recovery that follows.
Alongside his advisory work, Larry has an extensive academic career as a university professor and lecturer in crisis communication, leadership, and strategic communication. His academic experience complements his professional practice, enabling him to translate complex communication challenges into practical frameworks that executives and communication teams can apply in real-world situations.
Larry is also a frequent speaker at professional conferences and leadership forums, where he brings a practical perspective on the relationship between leadership behavior, organizational decision-making, communication, reputation, and stakeholder trust.
At LuminoComms, Larry brings senior-level expertise in crisis communication, crisis preparedness and response, reputation management, post-crisis recovery, public affairs, strategic communication, and leadership counsel. His experience strengthens LuminoComms’ ability to accompany organizations not only in communicating during difficult moments, but also in preparing for crises, protecting credibility, rebuilding trust, and emerging from disruption with stronger and more resilient leadership.
His contribution reflects an important LuminoComms principle: in a crisis, communication can protect reputation—but only credible leadership and meaningful action can rebuild trust.
